In this analysis I argue that the Discovery Institute, Intelligent
Design’s primary advocate, is more appropriately conceived of as a think-tank, and I attempt to broaden the discussion by identifying issues left unexamined when Intelligent Design (ID) is challenged as a scientific theory or treated as a sectarian religion. I propose an analytic framework that can be deployed to provoke controversy about ID by those who seek to protect society from the penetration of religious ideology into secular institutions. Using concepts from Actor Network Theory (ANT) enhanced with theoretical insights from public relations and risk communications, I argue that the Discovery Institute’s communication strategies include attempts to disrupt the translation of evolution into education and the cultural arena by establishing public trust using appeals to religion and morality, and exploiting anti-science sentiments.