Journal for the Study of Religion, Nature and Culture, Vol 4. No 4 (2010): Avatar and Nature Spirituality

Avatar fandom as nature-religious expression?

Britt Istoft
Issued Date: 1 Jan 2011


The article investigates spiritual trends in the fandom around the movie Avatar; in particular whether nature, represented by the "goddess" Eywa, is seen as sacred by fans and if so, if this may influence fans' environmental practices. I have used the popular net-based fan forums and, because these sites show a broad, non-specialized interest in the movie. The result of the investigation shows a weight on pantheistic or animistic interpretations of nature. The practices springing from this view include meditation in nature to enhance awareness as well as daily practices like recycling, vegetarianism and an ecological lifestyle. Radical environmental initiatives are few, but exists on an ideological level, but more importantly there has been a production of manifestos aimed at politicians. A comparison to already established fandoms indicates that a development in the direction of more communal and face-to-face fan activities may be on the way.

Download Media

PDF (Price: £17.50 )

DOI: 10.1558/jsrnc.v4i4.394


  • There are currently no refbacks.

Equinox Publishing Ltd - 415 The Workstation 15 Paternoster Row, Sheffield, S1 2BX United Kingdom
Telephone: +44 (0)114 221-0285 - Email: [email protected]

Privacy Policy