Is any press good press?

Framing media content and the reunion(s) of Take That: 2005–2010

Authors

  • Maryn J. Edwards Communications consultant, Toronto Author

DOI:

https://doi.org/10.1558/pomh.v7i2.143

Keywords:

content analysis, framing, key messages, media relations

Abstract

One method utilised in the field of media relations is the practice of framing. Within its sociological application, framing posits that as information is compartmentalised into a specific ‘frame’ and disseminated from the sender to the receiver, the point of view the receiver takes will be generally in line with that of the frame. Framing can be a critical tool to ensure that an organisation’s/artist’s key messages are covered in the preferred manner in the press, and that certain storylines or ‘spin’ are avoided in future reporting. Using a media content analysis, this paper seeks to uncover trends and the way framing affected media coverage in two key time periods in Take That’s reunion: 2005–2006 and 2010. It also identifies the idea of the ‘controlled reunion’ versus the ‘uncontrolled reunion’, and uses the theoretical notions of framing as support.

Author Biography

  • Maryn J. Edwards, Communications consultant, Toronto

    Maryn Edwards is a Canadian public relations and communications consultant. With a background in government, non-profit, education and corporate communications, she focuses primarily on digital communication, media relations, social media and arts & culture PR. Maryn holds a BA in Communications Studies from the University of Calgary, a Bachelor of Applied Communications in Public Relations from Mount Royal University, and an MSc in International Public Relations from Manchester Metropolitan University.

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Published

2013-10-18

Issue

Vol. 7 No. 2 (2012)

Section

Articles

License

© Equinox Publishing Ltd.

For information regarding our Open Access policy, click here.

How to Cite

Edwards, M. (2013). Is any press good press? Framing media content and the reunion(s) of Take That: 2005–2010. Popular Music History, 7(2), 143-157. https://doi.org/10.1558/pomh.v7i2.143