Sociolinguistic Studies, Estudios de Sociolingüística 7.2 2006

El aviso publicitario del vino en inglés (The Wine Commerical in English)

Ana Hansen de Chambouleyron, Cecelia Montorsi de Torres, Cecelia Montorsi de Torres
Issued Date: 19 Apr 2007


The purpose of this paper is to show that it is possible to describe the language used
in wine commercials in English by following the Systemic Functional Model
d eveloped by Michael Halliday and his followers. It is also possible to make a
p e d a g ogical proposal that may fit the different teaching levels in TEFL. The wine
commercial is a kind of argumentative-hortatory genre; the texts used are brief and
a t t r a c t ive to the students; and the lex i c o - grammatical features employed make this
type of discourse appealing and useful to all levels of teaching. The corpus consists
of 157 wine ads, the analyses of which allowed generalizations about the
characteristics of wine commercials. Results showed the predominance of lex i c o -
grammatical features such as the use of independent declarative non-elliptical
clauses, among others. The semantic analysis showed how the distribution of
information is made into the Theme and Rheme sectors of the clause. A guide for
possible implementation in different levels of teaching is included.

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DOI: 10.1558/sols.v7i2.231


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