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8. So That We Might Find Ourselves: Refashioning Embodied Beauty and Collective Identity in Yoruba Culture


 
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1. Title Title of document 8. So That We Might Find Ourselves: Refashioning Embodied Beauty and Collective Identity in Yoruba Culture - Body Talk and Cultural Identity in the African World
 
2. Creator Author's name, affiliation, country Abimbola Adelakun
 
3. Subject Discipline(s) communication studies; linguistics
 
4. Subject Keyword(s) gesture; non-verbal communication; body scarification; body paintings; mime; dance; kinesics
 
5. Subject Subject classification Communication studies; other linguistic communication
 
6. Description Abstract This paper examines the Yoruba cultural practice of body/facial marking, a culture that is believed to be dying out as a result of the influence of modernity. In the past, Yoruba people marked their bodies with culturally cognitive semiotics for dual purposes of collective identification and beauty; the former was an especially important protection against the abductions that occur during war and slave raiding. For a people who were under the constant threat of being kidnapped, the body became a site for mapping consanguinity and a strategy for ensuring survival and/or retrieval. The other purpose, beauty, is realized through the designs of the markings. With modernity, the culture of facial/body marking has greatly waned and even in certain places, an illegal practice. Yet Yorubas realize the dual purposes of collective identity and beauty that facial/body marking serves through the emergent culture of Aso-Ebi. The Aso-Ebi practice is a relatively modern practice one in which members of a family, along with their friends choose a particular material to wear during a ceremony. While on one hand, the Aso-Ebi is a modern evolution of facial/body marking; on the other hand, its practice is complicated by the fluidity of modernity.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 31-Dec-2015
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/books/article/view/24096
 
14. Identifier Digital Object Identifier 10.1558/equinox.24096
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; Body Talk and Cultural Identity in the African World
 
16. Language English=en en
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.) Africa; Africa diaspora; Nigeria; Yorubaland,
contemporary
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd