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The Beatles Book: Marketing and Image-Making

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1. Title Title of document The Beatles Book: Marketing and Image-Making - The Beatles and their Audiences
2. Creator Author's name, affiliation, country Mike Kirkup; Teesside University;
3. Subject Discipline(s) music
4. Subject Keyword(s) The Beatles; music icons; popular music; 1960s; Liverpool music scene; music industry; recording industry; film music; popular culture; music peformance
6. Description Abstract Looks at the significance of the launch of The Beatles Book, a monthly, in 1963 as a marketing and promotion vehicle.
7. Publisher Organizing agency, location Equinox Publishing Ltd
8. Contributor Sponsor(s)
9. Date (YYYY-MM-DD) 01-Mar-2022
10. Type Status & genre Peer-reviewed Article
11. Type Type
12. Format File format PDF
13. Identifier Uniform Resource Identifier
14. Identifier Digital Object Identifier 10.1558/equinox.25043
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; The Beatles and their Audiences
16. Language English=en En
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd