Introduction
| Dublin Core | PKP Metadata Items | Metadata for this Document | |
| 1. | Title | Title of document | Introduction - Multimodal Corpus-Based Approaches to Website Analysis |
| 2. | Creator | Author's name, affiliation, country | Anthony Baldry; University of Messina; |
| 3. | Subject | Discipline(s) | Linguistics |
| 4. | Subject | Keyword(s) | |
| 6. | Description | Abstract | What should a theoretical model for website analysis look like? What can detailed comparative corpus-based semiotic analysis teach us about the trends, goals and image-promotion strategies of major institutions such as the world’s leading universities? What special targeting is given towards specific communities: language and other minorities, the needs of women, mature students and so on? What regional differences exist in websites between the three major world areas of America, Europe and Asia/Pacific? The aim of the book is to present a theoretical and applicative approach to corpus-based multimodal analysis of website texts. The approach is demonstrated through the analysis of websites using the MCA multimodal concordancing and corpus construction system. The book is based on a corpus of University websites that have been converted into a film format. The book raises issues about research into website analysis from a semiotic as well as a social and cultural standpoint. A broad-based theoretical platform is adopted for the analysis of multimodal websites and user sessions drawing on social semiotics, mass media and communication studies, film theory, systemic-functional linguistics and genre theory. |
| 7. | Publisher | Organizing agency, location | Equinox Publishing Ltd |
| 8. | Contributor | Sponsor(s) | |
| 9. | Date | (YYYY-MM-DD) | 01-Nov-2025 |
| 10. | Type | Status & genre | Peer-reviewed Article |
| 11. | Type | Type | |
| 12. | Format | File format | |
| 13. | Identifier | Uniform Resource Identifier | https://journals.equinoxpub.com/index.php/books/article/view/25127 |
| 14. | Identifier | Digital Object Identifier | 10.1558/equinox.25127 |
| 15. | Source | Journal/conference title; vol., no. (year) | Equinox eBooks Publishing; Multimodal Corpus-Based Approaches to Website Analysis |
| 16. | Language | English=en | En |
| 18. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
| 19. | Rights | Copyright and permissions | Copyright 2014 Equinox Publishing Ltd |