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Analysis of University websites


 
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1. Title Title of document Analysis of University websites - Multimodal Corpus-Based Approaches to Website Analysis
 
2. Creator Author's name, affiliation, country Anthony Baldry; University of Messina;
 
3. Subject Discipline(s) Linguistics
 
4. Subject Keyword(s)
 
6. Description Abstract What should a theoretical model for website analysis look like? What can detailed comparative corpus-based semiotic analysis teach us about the trends, goals and image-promotion strategies of major institutions such as the world’s leading universities? What special targeting is given towards specific communities: language and other minorities, the needs of women, mature students and so on? What regional differences exist in websites between the three major world areas of America, Europe and Asia/Pacific?

The aim of the book is to present a theoretical and applicative approach to corpus-based multimodal analysis of website texts. The approach is demonstrated through the analysis of websites using the MCA multimodal concordancing and corpus construction system. The book is based on a corpus of University websites that have been converted into a film format. The book raises issues about research into website analysis from a semiotic as well as a social and cultural standpoint. A broad-based theoretical platform is adopted for the analysis of multimodal websites and user sessions drawing on social semiotics, mass media and communication studies, film theory, systemic-functional linguistics and genre theory.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 01-Nov-2020
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/books/article/view/25130
 
14. Identifier Digital Object Identifier 10.1558/equinox.25130
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; Multimodal Corpus-Based Approaches to Website Analysis
 
16. Language English=en En
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd