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On a comparative study of advertisements


 
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1. Title Title of document On a comparative study of advertisements - Unity in Discourse: Texture and Structure
 
2. Creator Author's name, affiliation, country Ruqaiya Hasan; Macquarie University (Emeritus);
 
3. Subject Discipline(s) Linguistics
 
4. Subject Keyword(s)
 
6. Description Abstract Natural use of language is orderly - a fact that gets camouflaged by what has often been described a 'the messiness of language in use' but which, in fact, often arises from the permeability of social contexts: life's business is not compartmentalised. The chapters of this volume explore the two axes known as texture and structure along which the orderliness of language in use makes itself felt. These properties bear a close relation to the context of situation in which a discourse comes to life. The complex relationship of the structure potential of a variety to its underlying context is discussed and exemplified in the description of particular types of economic transactions, of stories for children, and of advertisements. The relationship of texture to the structure of the text is discussed: texture is a condition for the creation and realisation of textual structures. In this way, texts can be seen as the record of their own cultural context represented semiotically.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 01-Mar-2020
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/books/article/view/25233
 
14. Identifier Digital Object Identifier 10.1558/equinox.25233
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; Unity in Discourse: Texture and Structure
 
16. Language English=en en
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd