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10. The Lingo of Language Learning Startups: Congruency Between Claims, Affordances, and SLA Theory


 
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1. Title Title of document 10. The Lingo of Language Learning Startups: Congruency Between Claims, Affordances, and SLA Theory - Assessment Across Online Language Education
 
2. Creator Author's name, affiliation, country Gabriel Guillen; Middlebury Institute of International Studies; United States
 
2. Creator Author's name, affiliation, country Thor Sawin; Middlebury Institute of International Studies; United States
 
2. Creator Author's name, affiliation, country Sarah Springer; Independent Scholar; United States
 
3. Subject Discipline(s) Linguistics
 
4. Subject Keyword(s) online language learning; CALL; assessment in language education; technology in language teaching; language learning startups; SLA
 
5. Subject Subject classification Language Education
 
6. Description Abstract The presence of 541 language learning startups on AngelList evidences the industry’s momentum. While language learners may welcome this proliferation of options, the authors hypothesized that some claims made by these startups reflect ignorance about the findings of Second Language Acquisition (SLA). Thus, learners may find these startups unable to deliver on their bold claims and give up on language learning altogether. To determine the effects of this, we analyzed the congruence between the claims of six archetypical startups (Memrise, Verbling, BliuBliu, Duolingo, Elsa, and ChattingCat), the actual affordances of their platforms, and recommendations from the field of instructed language acquisition. Commonly-held language fallacies (the minimal effort myth, a preference for native speakers, or a focus on simplistic conceptions of language as isolated easily-translatable words) were found, together with more realistic promises. Companies truly after measurable social impact should start by using more honest, transparent, and accurate language in their marketing literature.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 26-Feb-2018
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/books/article/view/34394
 
14. Identifier Digital Object Identifier 10.1558/equinox.34394
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; Assessment Across Online Language Education
 
16. Language English=en en
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd